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Destination/Community
Brand Development
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Management
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Management
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Research
Professional Development &
Facilitation
Visitor Center
Development & Marketing
Winery Marketing & Wine
Tourism
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Welcome!
Destination Consultancy Group (DCG) is an international company which
provides advisory services to convention and visitor organizations. Our
core areas of expertise are strategic planning, operational
productivity, organizational and marketing management, and industry
development. DCG has completed numerous assignments since its inception
in 1996.
DCG has seven distinct advisory practices as outlined below.
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Destination audit
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Destination/CVB visioning and
long-term planning
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CVB marketing and sales planning
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Visitor industry/government
partnership development
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Attraction marketing and business
planning
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Hotel/foodservice visioning and
strategic planning
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Operational audit
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Hospitality product/service assessment
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Market/feasibility analysis
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Marketing and sales planning
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Wine destination visioning
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Winery tourism audit
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Winery business/marketing planning
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Wine tourism education/training
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Winery tourism standards
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- Brand consumer/resident research
- Brand strategy and promise development
- CVB brand evaluation
- Brand identity guidelines and advice
- Brand performance measurement
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- Visitor welcome/information center site location evaluation
- Visitor center demand analysis
- Visitor center market/feasibility study
- Visitor center brand design advice
- Visitor center development planning
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