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Advisory Practices

Destination Marketing & Management

Lodging & Hospitality Management

Wine Tourism &
Winery Marketing

International Exposition & Event Tourism

Marketing Planning & Research

Professional Development & Facilitation


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Mission Statement

To provide sound research and practical destination marketing, management and leadership advice to our clients.

Destination Consultancy Group (DCG), an Indiana and Alberta-registered limited liability company formed in 1996, is an international advisory partnership of meetings, hospitality and tourism professionals, providing services in

  • Strategic Planning,
  • Operational Productivity,
  • Organizational and Marketing Management, and
  • Industry Development

for established or emerging visitor destinations and their organizations. The company performs assignments under six advisory practices.

The principals and associates of DCG provide their clients with over 150+ years of combined consulting and direct work experience, encompassing some 500 assignments in the destination, hospitality and attraction/event marketing, development and management fields. As part of this impressive range and depth of experience and skills, the three principals of the company have held senior management positions with convention & visitors bureaus, urban and resort hotels, restaurant and foodservice facilities, visitor attractions and events, and educational institutions. On large assignments, DCG uses the specialized services of its numerous associates. With primary offices in the United States and Canada, DCG has the capability to provide excellent service to its private and public sector clients in North America.

Approach and Business Philosophy

In initiating assignments, a consultative process commences with the identification and understanding of the clients' problems and needs. Based on mutual evaluation, a proposal is prepared highlighting the research work program, anticipated resultant products and costs. To ensure value for services rendered, the exclusive use of senior principals and associates are designated to the subject project.

To maximize the success of this consultative approach, DCG firmly believes in a quality research, results-oriented and value-added client perspective. We are dedicated to assisting our clients to solve their problems and/or capitalize on their opportunities. Also on-going advice is given, if required, during the implementation phase.

Unique Qualities

  • Over 500 advisory assignments completed in destination, hospitality and attraction/event marketing, development and management
  • 150+ years combined direct work experience with NTOs, STOs, CVBs, hotels, resorts, restaurants, attractions and educational institutions
  • Direct partner and senior associate involvement with clients
  • Assistance to over 125 CVBs and related regional partnerships on destination research and planning, and marketing management
  • Recognized top educators and trainers internationally in destination and hospitality marketing and management with academic/practitioner books and published journal articles

Page last updated on Saturday, July 12, 2008 04:53 PM