Competency Area

Typical Assignments

Strategic Planning

• Organization and destination visioning

• Long-term corporate strategy

• Business planning

• Leadership positioning 

• Future/trends forecasting

• Impact analysis

• Competitive analysis

• Tourism destination visioning for a rural county

• Organizational visioning of an urban-based zoo attraction

• Visioning and business plan development of a university club

• Annual business plans for various convention & visitors bureaus

• Business plan preparation for a specialty food retail shop/visitor information center

• Impact analysis of a major event/festival

• External trends review for an international airline

• Leadership profiles for a new resort inn organization

Operational Productivity

• Organizational diagnostic analysis

• Financial operating budget and control system needs

• Cost/benefit analysis

• Executive/placement search

• Contract management

• Website development and evaluation

• General management contracts for an urban motor hotel and a remote rural hotel

• CEO contracts for various city convention & visitors bureaus

• Selected management operations contracts for restaurants and events

• Operational reviews of city and country restaurants

• Operational assessment of a convention & visitors bureau

• Executive search for a managing director of a destination marketing organization

• Operational and capital budget preparations for a convention & visitor bureau

• Cost-benefit analysis of bidding and hosting a major international event

Organizational & Marketing Management

• Marketing strategy and plan formulation

• Organizational and funding assessment

• Marketing research

• Market positioning and branding

• Promotional planning and evaluation

• Market/service audit

• Community relations planning

• Three year marketing strategy and plan for an urban convention & visitors bureau

• Various advertising conversion studies for destination marketing organizations

• Selected marketing plans for city hotels, luxury resorts, restaurants and event organizations

• Organizational study for a provincial tourism department

• International marketing strategy and plan for a state tourism department

• Market and research program development of a historical attraction

• Promotional action plan for an ethnic restaurant

• Marketing strategy for an industrial/commercial park

Industry Development

• Professional development training and facilitation

• Tourism curriculum development

• Destination audit and development planning

• Consumer/visitor exit surveys

• Industry partnership and alliance formation

• Accommodation/foodservices market and feasibility studies

• Selected national, provincial and regional development strategies

• Author of two leading books on tourism development and marketing
  (The Tourism System, and Hospitality and Travel Marketing)

• State and provincial accommodation assessment studies

• Prefeasibility study of an international exposition

• International certification program development and education for visitor destination professionals

• International visitor exit survey analyses for various countries

• Development and delivery of several national tourism industry advanced training programs

• Assorted visitor profile studies for major cities, towns and rural counties

• Professional development needs analysis and program for an international hotel chain

• Customer service training for a city parks and recreation department

• Numerous market and economic feasibility studies for hotels, attractions and foodservice facilities