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Destination Marketing and Management
This advisory practice is a prime focus of DCG clients given our past
industry experience and ongoing research and education in the area.
Client Profiles
- National, state and provincial tourism
offices/departments/commissions
- Municipalities and regional/county governments
- Convention & visitors bureaus and/or tourism development
councils/commissions
- State/regional convention & visitors bureau associations
- Regional convention & visitors bureau partnership
organizations
- Chambers of commerce
- Regional
convention & visitors bureau partnership organizations
- Chambers
of commerce
- State
and regional travel industry associations
- State and regional travel industry associations
- Hotel and lodging associations
- Other destination marketing entities
Practice Development
- Over 50 years combined research, training and advisory experience
in USA, Canada, Europe and Asia-Pacific
- CEO/executive director and marketing/sales leadership positions in
various CVBs
- Assistance to 150+ national, state and community tourism
organizations
- Program coordinators/speakers at various destination marketing,
travel industry and convention & visitors bureau conventions/conferences, symposiums,
workshops, forums and institutes
- Developers of the Executive Program in Destination Management
(Certified Destination Management Executive credential) with
Destination Marketing Association International (DMAI)
and CVB WebEVAL (destination website assessment and rating system)
- Authors of various tourism, hospitality and destination marketing
books and articles
Client Deliverables
- Visitor destination audit
- Tourist sector/establishment assessment
- Visitor destination visioning
- State/provincial/regional and community tourism destination
strategy and plan
- Destination marketing planning
- Convention & visitors bureau business planning
- Destination management organization accreditation evaluation
- CVB communications planning
- CVB executive search/placement
- CVB community relations planning
- CVB promotional planning
- Destination research needs analysis
- CVB website evaluation
- Destination exit surveys
- Destination meeting planner surveys
- Destination product development planning
- Destination resort management priorities
- Destination image/positioning/branding approach
- Destination competitive analysis
- Destination cultural tourism planning
- TDC/CVB leadership and management facilitation
- Destination special interest tourism analysis
- Destination public/private partnership development
Representative Assignments
- Strategic Business Plan, OCeanfront Marketing Group, Orange
County, California (2011)
- Strategic Destination and CVB Annual Marketing Planning,
Ypsilanti Area Convention & Visitors Bureau, Michigan (2011)
- Strategic Destination Plan, Steuben County Tourism Bureau,
Indiana (2011)
- Strategic Business Plan, Visit Louisiana Coast/Louisiana Coastal
Tourism Coalition, Louisiana (2011)
- Strategic Destination Plan, Huntington Beach Marketing &
Visitors Bureau, California (2011)
- Strategic Business Plan, Orange County Tourism Council,
California (2010)
- Strategic Business Plan, California Travel Industry Association,
California (2009–2010 and 2012 update)
- Strategic Destination and Annual Brand Marketing and Business
Planning, Costa Mesa Conference & Visitor Bureau, California (2009)
- Strategic Business Plan, Irrelevant Week Special Event, Newport
Beach, California (2009)
- Destination Funding Assessment and New Directions, Newport Beach
Conference & Visitors Bureau , California (2008–2009)
- Strategic Destination Plan, Newport Beach Conference & Visitors
Bureau, California
(2007–2008 and 2010–2011 update)
- Destination Brand Research and Development, Newport Beach
Conference & Visitors Bureau, California (2006–2007)
- Destination Brand Research and Development, Costa Mesa Conference
& Visitors Bureau ( California, 2007–2008)
- St. Mary Parish/Cajun Coast Strategic Destination Marketing and
Development Plan (Louisiana, 1998 and 2008)
- Strategic Visioning Process and Plan, Greater Madison Convention
& Visitors Bureau (Wisconsin, 2007)
- Strategic Business Plan, NC I-95 Corridor (North Carolina, 2007)
- Destination Brand Research, Newport Beach Conference & Visitors
Bureau (California, 2007)
- West Linn Chamber of Commerce Business Plans, Oregon (2005–2007)
- Kansas City Regional Destination Alliance Strategic Planning
(Missouri/Kansas, 2004–2005)
- Shreveport-Bossier Convention & Tourist Bureau Destination and
Business Planning (Louisiana, 2003–2005)
- Clackamas County Community Visitor Planning (Oregon, 2003-2004)
- Hampton Destination Audit (Virginia, 2003-2004)
- South Bend/Mishawaka Convention & Visitors Bureau Destination
Visioning (Indiana, 2003)
- Green Bay Visitors & Convention Bureau Executive Director
Search (Wisconsin, 2002)
- Clackamas County Destination Audit (Oregon, 2002)
- Green Bay/Packer Country Destination Audit (Wisconsin, 2002)
- Elkhart County/Amish Country Destination Audit (Indiana, 2001)
- Indianapolis Destination Visioning (Indiana, 2000)
- Brown County Community Relations Plan (Indiana, 2000)
- St. Petersburg/Clearwater Area Destination Visioning (Florida,
1999/2000)
- Scott County Strategic Destination Marketing and Development Plan
(Indiana, 1999)
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