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Don Anderson, Executive Partner
MBA, CDME, CMC
Don is a founding partner of Destination Consultancy Group (DCG) and is
now an Executive Partner. Don has over 30 years of extensive industry
experience directly related to hospitality operations and tourism
management, in which he has completed over 400 assignments since 1975. He
has held senior executive positions with a convention and visitors bureau,
is a past professional member of the International Association of
Convention and Visitors Bureaus (IACVB) and has two professional
credentials in the field-Certified Destination Management Executive (CDME)
and Certified Management Consultant (CMC). With his wealth of experience
with CVBs, hotels, restaurants and retail businesses, Don teaches, advises
and conducts research specifically in hospitality/destination leadership
and management. Currently he is coauthoring two books in the destination
management field, entitled Tourism Destination Marketing and
Authentic Brand Pursuits—Strategies for Successful Destination and
Community Recognition.
Don is also the Director, Office of Professional
Development in the School of Consumer and Family Sciences at Purdue
University, West Lafayette, Indiana. In this capacity, he is in charge of
continuing education programs, such as the Executive Program in
Destination Management on behalf of DMAI.
An overview of Don's accomplishments professionally and in the tourism
industry are outlined below.
Education
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Honorary Certified Destination Management Executive,
Destination Marketing Association International (DMAI), 2001
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Certified Management
Consultant (Marketing/Strategic Planning) Alberta, Canada, 1979
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Master of Business Administration (Hotel,
Restaurant & Tourism Management) Michigan State University, USA.
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Bachelor of
Business Administration (Economics and General Business) Queen’s
University/ Western Michigan University, USA.
Professional Work Experience
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Executive Partner, Destination Consultancy
Group, 1996—Present
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Vice-President, Believable Brands,
2005–Present
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Vice-President/President, Calgary
Convention & Visitors Bureau
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President,
Andrich Consultancy Group
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Hospitality Manager, N.W.T. Expo ‘86
Pavilion
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General Manager, Explorer Hotel
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Marketing & Planning Director, Heathwood
Resorts
Teaching Experience
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Director, Office of Professional Development,
College of Consumer and Family Sciences, Purdue University, January
2002–Present
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Director, Executive Program in Destination
Management, DMAI, 1992–Present
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Director, Undergraduate Programs, Tourism
and Hospitality Management,
University of Calgary
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Executive Director, World Tourism
Management Centre
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Tenured Senior Instructor, University of
Calgary
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Instructor, Tourism
Supervisory Development Program, British Columbia Institute of
Technology
Research, Advisory and Speaking Engagement Expertise
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Tourism destination marketing and
management
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Tourism entrepreneurship and leadership
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Tourism competitiveness and economic
development
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Hotel, resort and restaurant operations
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Tourism mega-event planning and
development
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Tourism executive development and training
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Wine and golf tourism
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Visitor experience quality assessment
Relevant Professional Activities
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Extensive consulting experience in tourism
and hospitality businesses
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Educational development for senior tourism
executives (DMAI)
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Past Member, Task Force on the Future of
CVBs (DMAI)
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Past Member, Performance Measurement Team
(DMAI)
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Member of TTRA, SKAL and CAMC
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Past Member, Calgary Convention & Visitors
Bureau
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Board Member, Brown County Arts and
Cultural Commission
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