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Some of DCG's unique research and planning procedures that
have provided credibility to our findings, conclusions and recommendations
include:
- Development of tourism industry sectoral product standards
(lodging, food & beverage, attraction, parks, meeting and sports
facilities, retail and
winery)
- Use of the "secret or mystery shopper" technique for visitor
product assessments (quantity and quality attributes)
- Random sample survey of destination customers on their "visitor
experience"
- Meeting planner evaluative survey of facilities/services
- Development of CVB WebEVAL, a destination website evaluation and
ranking system (119 criteria covering technical, customer, marketing
effectiveness and destination information perspectives)
- Development of convention & visitors bureaus organization accreditation standards
- Detailed SWOT and competitive analyses based on customer and
industry views
- Application of the destination life cycle concept to
destination product and marketing planning
- Use of community tourism visioning (future to present) and
strategic planning (present to future) workshops
- Working closely with convention & visitors bureaus and associated partners in the
implementation of a mutually devised destination plan.
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