DCG Specific Information
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Advisory Practices
Destination Marketing &
Management
Lodging & Hospitality
Management
Wine Tourism &
Winery Marketing
International Exposition
& Event Tourism
Marketing Planning
& Research
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Facilitation
Client-Related Information
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Marketing Planning and Research
This advisory practice is a main focus for DCG clients given our
consumer marketing, sales and service expertise and ongoing research and education
in the area.
Client Profiles
- Visitor attractions and museums
- Visitor information/welcome centers
- State, provincial and municipal recreation and parks
departments/agencies
- Theme and amusement parks
- Convention & visitors bureaus and chambers of commerce
- Economic development commissions/agencies/departments
- Retail merchant associations
- Tourism and hospitality trade associations
- Cultural tourism groups/boards
- Special interest travel organizations
Practice Development
- Over 50 years combined research, training and advisory experience
in USA, Canada, UK, Australia and Asia
- Tourism advisor to various international countries and states
thereof
- Assistance to various recreational, sports, arts and
entertainment organizations in the USA
- In-depth expertise and experience in marketing research
methodologies and related consumer surveys
- Developers of numerous marketing courses, workshops and seminars
on planning, research and accountability
- Authors of various travel, hospitality and destination marketing
books and articles
Client Deliverables
- Attraction visioning and strategic planning
- Attraction exit survey/customer profile study
- Attraction product assessment
- Attraction business planning
- Visitor information center audit
- Economic development opportunities study
- Retail store product assessment
- Recreational facility market/feasibility analysis
- Cultural tourism research and planning
- Tourism/hospitality organization website evaluation
- Marketing programming and promotion conversion analyses
Representative Assignments
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LaPorte County
Visitor Center Relocation Assessment (Indiana, 2008)
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St. Mary Parish
Visitor Profile Analysis and Evaluation (Louisiana, 2008)
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Development
Feasibility Study for the Proposed Noblesville Visitor and Community
Center (Indiana, 2008)
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Harrison County
Fairgrounds Expansion Opportunity Assessment (Indiana, 2007–2008)
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Scott County
Visitor Profile Analysis and Evaluation (Indiana, 2004)
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Shreveport-Bossier
Convention & Tourism Bureau Destination Research and Planning
Evaluation (Louisiana, 2003)
- Brown County Art and Cultural Center Business Plan (Indiana,
2002–2003)
- Heritage Park Exit Survey (Alberta, Canada, 1996–1997, 2001)
- University Club Marketing and Business Plan (Alberta, Canada,
1999)
- Calgary Zoo Organizational Visioning (Alberta, Canada, 1998)
- Meeting Facility and Planner Surveys (Indiana, 2000–2002)
- Assorted Visitor Destination Website Analyses (Indiana,
1998–2002)
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