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Advisory Practices
Destination Marketing &
Management
Lodging & Hospitality
Management
Wine Tourism &
Winery Marketing
International Exposition
& Event Tourism
Marketing Planning
& Research
Professional Development &
Facilitation
Client-Related Information
Client Profiles
Advisory Services
Innovative Techniques
Key Services
Additional Services
Client Endorsements
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Wine Tourism and Winery Marketing
This advisory practice is becoming a more active area of assistance to DCG
clients.
Client Profiles
- Wineries/tasting centers
- Urban and resort hotels and restaurants
- Other wine tourism service organizations
- State and provincial wine
commissions/boards/institutes/councils
- Convention & visitors bureaus
- Chambers of commerce
- State and provincial tourism
departments/commissions/agencies
- Municipalities and regional/county
governments
Practice Development
- Over 15 years combined research, training
and advisory experience in USA, Canada, UK and Australia
- Assistance to various state wine commissions/councils, winery associations
and wineries in the USA
- Program coordinators/speakers at various wine tourism conferences,
symposiums, workshops and forums
- Developers of the first practitioner course on Wine Destination Marketing
and Management
- Authors of various tourism, hospitality and wine tourism articles
Client Deliverables
- Wine destination visioning
- State/provincial and regional wine tourism strategy and plan
- Wine
destination partnership development
- Destination management organization wine tourism assessment
- Wine visitor exit survey
- Winery business planning
- Winery market/economic feasibility study
- Winery tourism audit
- Winery marketing planning
- Winery communications
planning
- Wine tourism promotional planning
- Accommodation/foodservice wine tourism packaging and programming
- Wine tourism electronic marketing analysis
Representative Assignments
- Wine Destination Marketing and Management Course Development (Indiana,
2002)
- Washington Wine Tourism Task Force Strategic Planning (Washington State,
2001)
- Winery Tourism Product Standards and Assessment Form (Indiana, 2001)
- Black Star Winery Marketing and Business Planning (Michigan, 2000)
- Michigan Winery Association Formation (Michigan, 2000)
- International Overview of Wine Tourism Marketing and Development
Activities (Washington State, 1998/1999)
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